The wrong autoresponder email marketing can collapse your business, not build it.
A lot has been said about email marketing as an excellent tool for web marketing but few have been said about its pitfalls. If you plan to use auto responders as a booster for your online sales effort, you should pay particular attention to how your information is delivered to the readers. Basically, you should be concerned about the format in which the information is carried over.
In this article, we try to look at some of the much overlooked points that are a recipe for an email marketing campaign disaster.
Text format
When it comes to text on the internet, there are principally two main types that you can use in your email auto responders as part of your email marketing plain text like the one we see in notepad and html, the commonly used format on the web. Plain text normally contains no formatting but html text has formatting, variable background and can contain graphics.
Now let’s look at the reasons behind your choosing one or the other.
If you are reaching a simple readership without the need for extensive formatting and illustrations in your materials, then the best way to go is plain text for your email marketing. This style of text is easy to read ( as it has a white background) and loads easily because there are no graphics.
However, if you need to put links in your email marketing auto responders that readers will click on, then a problem emerges. People usually associate long links with affiliates. Even if you own the product being offered for sale, many people will shrug at the idea of clicking on a link because they know you are trying to hide behind an ezine or article to sell them a product.
Everyone likes to talk about ‘weight loss’ but what type of ‘weight’ are people actually losing? In this article, readers discover the truth about the term collectively known as ‘weight loss’.
In 2003 I attended a seminar entitled ‘Fat Loss not Weight Loss’ as part of my Naturopathic training. Early in the day the lecturer made a comment that I have never forgotten. “You can lose weight just by going to the toilet!” Although Mr. Eddy ND was stating the obvious; it wasn’t until that moment that it dawned on me just how misleading the term ‘weight loss’ can be. Losing excess fat, fluid, waste or toxins, should be the goal of any healthy weight reduction program. However, for most people, the success of a weight loss program is measured simply by a decrease in kilograms on the scales.
So when ‘Anita’ weighs herself on the scales and she’s 2 kg lighter, she assumes that this is healthy and what she is doing is working. And of course this is understandable given that the generalized notion of weight loss, is all anybody ever talks about! But what if that 2 kg weight loss came at the expense of a reduction in muscle and bone mass? Muscle mass is heavier than fat mass so when it is lost it has a dramatic effect on the scales. The irony is that muscle mass drives metabolism and enables you to burn fat more effectively. So while losing muscle mass might look good on the scales, it actually weakens your overall physique and body structure, decreases your immunity and slows fat loss.
Therefore, as any of my clients can attest, it is essential that you know what type of ‘weight’ you are actually losing. There have been instances among my male clientele where their overall weight has increased but their physique has improved substantially. This is because their increased weight came from muscle mass which enabled them to burn more fat. It should also be remembered that muscle mass also adds tone to the body and improves its overall appearance. It also produces increased stamina, strength and energy.
Overall physique is a very important consideration when attempting to reduce body weight. Many people have large frames with a high degree of muscle and bone mass. This can weigh quite heavily on the scales but it is very important for the body to have a strong structural framework. The body’s bone mass peaks at 20 years of age but according to the National Osteoporosis Foundation, 5 to 7 years after menopause bone mass declines by a whopping 20%.
This is because women lose the protective effects of estrogen after menopause which predisposes them to developing Osteoporosis (porous bones) which fracture and break easily. Therefore, maintaining a healthy amount of bone mass is essential to offset this hormonal change.
My advice to anyone undertaking a weight reduction program is to make sure that they monitor and manage their progress with regular Body Composition Assessments (BCA) to ensure that muscle and bone mass is not being sacrificed in an effort to weigh less on the scales. Ideally BCA’s need to be done every three weeks as bone and muscle loss can occur with surprising speed.
On a final note I believe it’s unrealistic to compare one person’s weight loss success with another because there are so many variables. Among my clients there are examples of people who weigh lighter simply because they have a smaller frame. There are also examples of people who are heavier yet healthier than others, simply because they have more muscle and less fat mass overall.
Having conducted countless Body Composition Assessments, I can assure readers that there are definitely risks associated with weight loss if it is not monitored and managed correctly. Bathroom scales are next to useless because they do not give you the full picture. Be fully informed about the type of weight you are losing to avoid serious health issues down the track.
Since the discovery of leptin in 1994, many have hoped that the hormone would be a promising weight-loss treatment for humans. Leptin acts as a signal to help the body decide when it has eaten enough food to feel full. The amount of leptin in the blood has been directly linked to body fat.
After receiving leptin replacement therapy, research subjects with a recessive mutation in the obesity (ob) gene - a population both deficient in Leptin and morbidly obese - lost about half of their body weight while regulating their own food intake. (Medical news Today 4/5/2005).
If you take it at face value, it seems as if the research is saying that more leptin will help you lose weight. This research refers to subjects with a genetic basis for obesity who were deficient in leptin. But obese individuals tend to have more and larger leptin-producing fat cells than thinner people. They simply are not getting vital chemical signals to their brains that tell them to stop eating.
To illustrate my point:
Despite an assiduous search, scientists have found only a half-dozen people in the world who make no leptin. These people eat voraciously - one 3-year-old girl consumed 2,000 calories at a sitting. When several of these people were treated with leptin, they lost their appetites and their weight plummeted. (The New York Times 31/10/1999).
Don’t get me wrong, if it helps those who cannot make leptin, then this is a major breakthrough for them.
A study published in the Journal of the American Medical Association, goes a long way toward proving to me that more leptin does not equal less weight in very overweight people in the general population.
To make things worse, a hormone called leptin that was supposed to be the magic bullet for obesity, making people effortlessly lose fat while retaining muscle, looks like a bust. In a preliminary study reported last week, most people who took leptin lost little or no weight - one fat person who took the highest dose actually gained 20 pounds. (The New York Times 31/10/1999).
Researchers at Harvard School of Public Health in Boston say lean, physically active people have low levels of leptin, which is produced by the body’s fat cells and is believed to be a major culprit in causing obesity. The study finds that when couch potatoes start exercising regularly, their leptin levels decrease.
“As you get fatter, your body makes more leptin,” says Eric B. Rimm, Sc.D., associate professor of epidemiology and nutrition at Harvard School of Public Health, and a co-author of the study. “But when you exercise, the amount of leptin in the blood decreases. Most of the time, you also lose weight, which means your risk of heart disease decreases too.” (Science Daily 7/3/2000).
Normally, when leptin levels in blood go up, the brain signals us to stop eating. But since obesity isn’t the result of a lack of leptin, it is a lack of response to leptin, and obese individuals tend to have more and larger leptin-producing fat cells (leptin is a hormone secreted by fat cells) than thinner people, their leptin levels increase substantially with every pound of additional weight gain.
Correct me if I’m wrong, but there appears to be no logic in the idea of taking more leptin to reduce weight if you have an impaired response to leptin.
It is important to keep in mind that the study that showed that raising leptin levels in people who have already lost weight helps them to keep the weight off. It does not help people to lose weight in the first place. It prevents the yo-yoing that most dieters go through as their leptin levels drop and the brain tries to compensate by increasing hunger.
Disclaimer: The information and opinions in this article is for information purposes only and is believed to be accurate and sound, based on the best judgment available to the author. Readers should consult appropriate health professionals on any matter relating to their health and well-being. Readers who fail to consult appropriate health authorities assume the risk of any injuries.
There are so many ways for getting rid of bed bugs. The most convenient for you will be by contacting an exterminator to deal with the infestation. But there are many do-it-yourself ways that you can choose from: steam cleaning, extreme heat, insecticides, diatomaceous soil, and mattress cover.
Steam cleaning is an effective bedbug treatment. The only problem is that not all surfaces can be steam cleaned. Check first if the surface that you are about to clean can withstand this method.
Exposing the infested mattress, linens, or furniture under the sun for hours can do the trick. But first, scrub and vacuum each surface. When discarding the vacuum bag, put this inside a plastic bag to stop transfer of the bedbugs. Before bringing the exposed material inside your house, check for bedbugs again.
Bedbug insecticides come in sprays or in dust forms. Choose which one is suited for you. It is important for you to carefully read and understand the product label and the instructions. Observe utmost care in applying the insecticide.
Another method of bedbug treatment is the use of diatomaceous soil. This contains fossils of single-celled algae which has jagged edges. The edges can kill bedbugs that come into contact with the soil. Leave the soil for a few days in areas that you are sure to have bedbugs passing by. Never worry because the particles in the soil are too small to cause any harm on you. After a few days, vacuum the soil off and dispose of the vacuum bag properly.
If it is just your mattress that is infested with bedbugs, you can buy a vinyl or fabric mattress cover. This type of mattress cover has zippers along the sides. This seals the mattress inside making sure that no bedbugs will come in and out of the mattress. The bedbugs will not be able to bite you. Without food in at least 6 months, the bedbugs will eventually die.
If you’re not using Twitter yet, you best believe you are missing out. Twitter is an online service that enables you to broadcast short messages to your friends or “followers.” It also lets you specify which Twitter users you want to follow so you can read their messages in one place.
Twitter is a very powerful social networking tool. Here are some easy steps to follow to use twitter effectively to build your brand, gain exposure, gain visibility and position yourself as a knowledgeable marketing resource.
1.) Send out an email for everyone to follow you on your list.
* Offer internet marketing tips & how to get traffic through your twitter tweets…..
* Since Twitter is not email based, it will get delivered 100% of the time no questions asked.
2.) Get involved with your followers. When you do this you are building relationships. Be active in the community and network with other people. Review their videos, articles, blogs, sites and give feedback to them.
3.) Branding - Communication will allow you to establish a reputation of an active twitter and helping people out.
4.) Video or Buzz Group - Rate, vote, digg people content. People love to see others checking out their content, and usually they will return the favor..
5.) Let them know out your articles, blog post, videos, press releases or newsletters and ask them for some feedback. This can also create a social buzz.
Powerful Tools To Use with Twitter:
Twitter application in Facebook - posts my Twitter updates to Facebook status. I seem to have a different network on Facebook than I do on Twitter so this helps spread the content.
twitter.ezinearticles.com - This is EzineArticles twitter research page. Lets you search & follow other marketers in your niche — very simple
TweetLater. Was explained in the video.
TweetDeck - Desktop application that allows me to show Twitter searches, DMs and Replies in one screen. There are any number of tools to get this done, but I like the interface of TweetDeck
Twtter lets you build your list while communicating at the same time. Email marketing is great but you have to build your list first before you can communte with them.
Twitter helps almost everything you need go viral.
No Time To Wait Take Action Now….. Check out Video Tutorials on making your twitter on auotpilot.
Think about how great it would feel to be out in your backyard playing a game of pool. If you have decided to buy an outdoor pool table it is a good idea to look around for the best quality table you can buy.
There are many things you will want to look for when determining which outdoor pool tables are best for you. The outdoor pool table you select should be made from materials designed to resist corrosion such as stainless steel, aluminum, slate, and fabric designed for outdoor use.
It is not wise to purchase an outdoor pool table made from plastic or vinyl coated wood. While they may cost less initially they are not really a good deal because they are more likely than not to need replaced rapidly. When purchasing an outdoor pool table cost is not the main thing you take into account.
While you want to pay a fair price for the table you select quality is very important. The playing surface is the most important part of any pool table. If the playing bed is not perfect it will not be fun to play. The best surface to use for pool tables is slate.
Many less expensive models of outdoor pool table will substitute other materials for slate. Some of the materials they use instead include cement fiber substrates, particle board, and fiberglass. None of these materials can match the durability and playability you get with slate. Another important thing to look at when selecting an outdoor pool table is the rubber side rails.
You will find outdoor pool tables with many different kinds of rubber rail bumpers. Try and buy an outdoor pool table that covers the rail rubber with a waterproof cloth that repels water and shields the rubber from sun damage. This way you can put your outdoor pool table anywhere you want without needing to worry about cracked or waterlogged rails.
SSL Certs were created to validate the genuineness of a web site because it is so easy to counterfeit a business on the web. In 1995, when they were invented, a standard SSL certs provided adequate protection for consumers. SSL certs secure your website and protect transactional data. Need a secure logon for your site or online store? SSL certificates must be signed by a trusted authority or more commonly known as Certificate Authorities (CA). CA’s confirm your identity by adding their signature to your SSL certs.SSL Certificates bind an identity to a pair of electronic keys that are used to encrypt and decipher digital information. A public key encrypts the information, whereas a private key decrypts the information.
Security remains a moving target, however, as researchers have also started to find weaknesses in SHA1. Although there are no attacks as advanced as those against MD5, it is likely that SHA1 will also be increasingly threatened by collision attacks as research in this area continues. Secure Sockets Layer, SSL, is the standard security technology for creating an encrypted link between a web server and a browser. This link ensures that all data passed between our web server and your browser remains private and secure. Secure Sockets Layer (SSL) technology protects your Web site and makes it easy for customers to trust you. SSL creates an encrypted link between a web server and a web browser to ensure that all data transmitted remains private and secure.
Certs can be reissued as needed in development situations. Certs may need to be reissued when upgrading or changing server software or operating platform; if migrating your site from one server to another, or if an existing private key has been lost, destroyed or otherwise inadvertently overwritten. After re-validating cert information online, the new certificate is issued immediately and is valid from the date of reissue until the original expiration date. Certs are issued by certificate authorities (CAs), which are either trusted because they are a top-level, or root, authority or because they have been granted the ability to issue certificates by a root CA. All Web browsers maintain a list of trusted root certificate authorities as a way to verify certificates issued by those CAs.
Web servers have been built to support it and web browsers have been built to use it. SSL provides the ability to secure customers transactions transparently without the customer having to do a thing! Web server certificates (also known as secure server certificates or SSL certificates) are required to initialize an SSL session.
Swag is a slang term used to describe custom promotional products handed out for free by a company to promote their business. These are often represented by such items as pens, hats, and key chains which depict the company’s logo and tagline. In some instances these items can go a long way in promoting your business. However it is important to understand what types of items are appealing to your customers, and when to give them out.
Imprinted pens are a great item to give out to your customers. These are relatively inexpensive to have made and are useful as well. The nicer the pen is the more likely the customer is to hold on to it and they will always have a reminder of your company and it’s products or services. The great thing about the pen is that even if your customer loses it, the pen still has your company’s logo and tagline on it and it may just find its way into the hands of another prospective client.
Printed bags are another great piece of swag which your company can hand out to customers. They are a little more pricey to create, but again they are useful and create a statement of profitability about your organization because they are an out of the ordinary form of promotional item.
Some companies will offer items such as t-shirts and baseball caps. These are great a great way to promote your business as well. Like the coffee mugs, this can be an expensive proposition, and it depends entirely on how much you have set aside in your budget for advertising. Of course, if the budget allows you may want to consider jackets, or pullovers as items to give away to your customers. Remember the better the swag, the more likely your customers will keep it and use it.
Another great promotional item would be golf balls. These can be imprinted with the company logo and tagline. They are very useful and relatively cheap to have printed. Many individuals like to play golf and it is always good to receive free golf supplies. The one thing about golf balls is that they are sometimes lost on golf courses, however, many times they are found. It works as a sort of advertisement recycling program.
It is important to know when to hand these items out. In too many instances a company might hand these items out like candy and salesmen are the biggest offenders. However, one thing to remember is that these items cost money to produce and it is not wise to hand them out to just any prospective customer. It would be a good idea to give them out to existing customers as a show of appreciation for their business, or in those situations where it is highly probable that a company or individual will become your customer.
Want a fat loss program that works, or even better, looking to reduce your reliance on gas, then the feedbacks below on 2 popular products will give you a good idea if it is worth investing in!
1. “The Fat Loss Diet plan according to the Fat Loss 4 Idiots crew is specifically formulated after studying the effects of all other weight loss diet plans and identifying their loopholes. This diet plan is formulated after specifically reaching down to the roots of the fat burning mechanism of the body. This diet plan is different because unlike other plans that focus only on the food that is consumed, it deals with the behavior of the digestive mechanism of the human body after the food is taken”. - excerpt by Madison Davis, Ezinearticles
As always, with any fat loss products, please consult your local doctor before trying anything!
2. “What water4gas can do for your car is to increase the efficiency in which your fuel is burnt - making it much more efficient and increasing the gas mileage of your car. You will also be putting less money into your car, less into maintenance, and more money into the things in life you enjoy. Your car will not completely run on water, but it will be helped by water by using a hydrogen generator that can produce HHO gas, something that is three times more potent” - Portion of Water4Gas review by Aaron Springer, Ezinearticles
And like any good online product, the 2 digital products comes with a 60 day money back offer, and that means if you are not satisfied within 60 days, you can return it, and get your refund with no questions asked! This is a nice safety net to have!
If you are trying to locate a limousine service for your next corporate event then you need to take some time and do your homework . The problem with most Denver Limousine Companies is that many services are frequently late or even worse, they don’t show up at all. You need to find a company that offers an “On Time Guarantee” and that has a great demeanor over the phone. This is a sure way to tell if a limo service is professional. Having the “On Time Guarantee” gives you the peace of mind knowing that you won’t be left stranded waiting for your vehicle. So don’t be left standing alone and waiting for your vehicle – find the limousine in Denver, CO that has an on time guarantee. Make sure and find out who the best companies are when looking for a limo. Remember, that reliability is a huge factor in booking a limo. Good chauffeurs can be worth a few extra dollars. In the end, you will be glad you read this article! Have a blast on your limo ride!
You should also beware of Denver Limo companies with ultra low rates, the companies are trying to undercut the legitimate companies and in many cases they show up late and with a vehicle that is in miserable shape. After all, what good is paying $30 for a ride to the airport and then having your driver show up 1 hour late? This could cause you to miss your flight and wind up making you pay for a flight change. If you want to save money, don’t waste your cash on stretch limousines, these gaudy vehicles are no longer the choice of intelligent businessmen and women. If you are traveling in a group – you should reserve a 6 passenger SUV. All of the top Denver Limousine companies have these vehicles and they are great for getting around the city. Plus you won’t look too pretentious when pulling up in a nice, discreet black SUV. The best part about these SUV’s is the fact that they are 4 wheel drive and they won’t have any problems getting you around Denver in the snow.
Speaking of snow, many vacation travelers who are going skiing or snowboarding will choose these SUVs to take them to resort destinations such as Aspen, Vail or Steamboat Springs. If you are headed up to the mountains, the last thing you want to worry about is driving in wintry weather on the edge of a mountain – leave this to the pros! The best part about these limousine SUV’s is the fact that they have a rack that will hold your skis, snow boards and other gear you need to take to the mountains. Even in the summer, you can take your fishing, hunting or camping gear with you and still have plenty of room for 6 passengers. Taking a limo lets you forget about driving and focus on your outdoor sport.
Make sure that you limo comes with complimentary bottled water and that your chauffeur wears a black suit and tie. These are good signs of a professional limo service. Wolfe Limousine is known as the top limo service in Denver and they have a great reputation. Wolfe Limousine offers an “On Time Guarantee” and they have nice, new black 4 x 4 SUV’s. You can find them among other Denver limo companies online by searching Wolfe Limousine Colorado in Google, Bing or Yahoo search engines. Look for a limo service that will meet your needs and that can provide reasonable rates. Once you have your limo booked, you can relax and enjoy all of the sights that Denver has to offer. This city is full of things to see and do, and what better way to see these sights than in a Denver limousine? Remember that the reliable limo companies are the best choice. Watch out for companies who have a history of being late. If you ask around, you will know who the best companies are. Don’t forget to check any limo company’s record with the BBB.
September 28th, 2010 | 
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